Movin Along

Groovy sunny weather today, and yesterday's Farmers Market was cloudy but the crowd was certainly what it can be on a sunny day.

Which has left me thinking. Is this Food Revolution exponetially growing? It seems to be reaching that critical mass where it spills over into much more mainstream Americana. I'll explain. This year here in Chico there will be two more additional Saturday Farmers Markets. One run by Butte College and located at their Chico campus close to Walmart/Costco/Big Box store central. The other new Saturday Market will be run by the Chico Farmers Market, and located at North Valley Plaza with Trader Joe's/Movie theater/ and other retailers nearby. So three markets on one day. Over saturation?

Could be? could be not? Some of the people who shop the new markets might come from the customer base of the downtown market. I'm thinking short run only 5-10% long run 25% who knows? But what I'm hoping is by being located away from the other markets most of the customers might be people who normally don't shop the Farmers Market. Maybe people who are shopping at Trader Joe's will stop by and buy some really fresh veggies. Of course that's only the start cause once they try Local Food, they usually expand their purchases over time. That's what I'm banking on.

Am I going to do two more markets on Saturday? One. The North Valley Plaza, the other will have flea market type stuff also for sale, and what Organic Veggie Grower can compete with cheap consumer goods from China. I'm going to take a risk, have to get another vehicle and market setup and see what happens. Could be this Local Food Revolution of ours expands and reaches farther throughout the community with greater purchases of Locally Grown Food, supporting existing Farmer's and making room for New Farmers to enter the Marketplace.

Let's Hope